Choose the check, not a complete overhaul

A canonical pointing to the wrong page needs a different check from an article receiving impressions but few clicks. Start with metadata when the page identity is wrong. Start with the content refresh guide when you need to interpret performance and decide whether the existing page should change.

The guides below show what was inspected and how a decision was made. They are not a sequence to apply to every article. In particular, low clicks alone do not tell you to rewrite the title, add more sections, or create another URL.

If the local build and live page disagree

The static-to-WordPress publishing walkthrough explains which parts of this site are exported and which come from WordPress. Use it to locate the publishing layer responsible for a difference, rather than editing the article to work around an output problem.

After a release, the post-publish QA guide moves the check to the public URL. Save the URL, response or source fragment, and the intended value. That gives you something concrete to compare after a fix. A successful local build is only the starting point.

Available playbooks

Technical SEO Implementation Checklist

Preparing a page for release? Check the HTTP response, final HTML, indexing directives and page rendering, and identify what still needs a live check.

GEO Content Structure Examples

Choosing a definition, table or heading? Compare three published SeoGeo Tech examples and the reader task behind each choice.

Content Refresh Workflow for SEO and GEO

An existing article is underperforming? Use its queries and current answers to choose between waiting, editing, linking to another page or planning a separate article.

GEO Source Blocks and Verifiable Claims

A recommendation needs checking? Follow a FAQ claim back to its sources and separate what a citation supports from what has changed since it was written.