New to GEO? Start here

Generative Engine Optimization is a working term for improving how useful content can be retrieved, interpreted, and attributed by generative search and answer systems. It is not a separate set of Google ranking requirements.

The GEO definition explains the term and its boundaries. If you already know the definition but are deciding what work belongs under SEO or GEO, read SEO vs GEO: A Practical Comparison instead.

Google’s guidance for AI features says established SEO practices remain relevant: no special schema or new AI text file is required to appear in those features. Treat the guides here as ways to investigate and improve pages, not as a recipe for earning citations.

Choose the next check for your page

I need to inspect the implementation

Use the Technical GEO guide for the technical checks. For a closer look at one check, the Article JSON-LD audit compares how two markup outputs describe the same author.

The page has content, but the answer is hard to find

Content structure examples explains why a definition, a comparison, and a technical guide need different arrangements. Use it to choose a format for a reader’s task, not to add the same table or FAQ to every page.

I need to check what a summary leaves out

The answer-extraction check records a model response to a Technical GEO section. The separate formatting-test correction explains why unsupported scores were removed. One is a specific check; the other is a lesson about evidence quality.

An existing article is getting impressions, but few clicks

Start with the content refresh workflow to decide whether the page needs a change. A related query does not automatically justify a new article or a longer answer.

An appearance, a count, and a result are different things

A search screenshot can document what appeared in that particular view. A report can count impressions under its own rules. Neither, by itself, tells you whether an edit caused more useful visits.

How I Measure AI Search Visibility on SeoGeo Tech separates the signals we record. For the narrower question of whether an image supports a numerical claim, read what a Search Console screenshot can and cannot prove. That article examines six visible page rows rather than treating the image as proof of an unseen site total.

Choose the measurement article when deciding what to track; choose the screenshot article when deciding what you can honestly say beside an image.

When the issue is publishing rather than GEO

A deployment problem needs a deployment investigation. The llms.txt production failure concerns the difference between a local build and the file served publicly; it is not evidence that publishing llms.txt improves AI visibility.

For titles, canonical URLs, crawl directives, and other publishing checks, use the Technical SEO checklist. The full article library also includes page planning, internal linking, and maintenance. You do not need to read every GEO article before fixing a concrete technical problem.